Case Study

Oper­a­tional Excellence

A food and bev­er­age com­pa­ny grows sales by 19% with new organ­i­sa­tion design

2022/04/24

Over the decades, this food and bev­er­age com­pa­ny grew from a small retail shop sell­ing sweets to a com­pa­ny with mul­ti­ple fac­to­ries, retail out­lets and one of the largest sales and dis­tri­b­u­tion net­works in India. 

Key results

19%

Sales growth

20%

Increase in retail vis­its and productivity

20%

increase in SKU attainment

The chal­lenge

Despite its long his­to­ry, the com­pa­ny had gaps in its organ­i­sa­tion design that pre­vent­ed it from thriv­ing and oper­at­ing effi­cient­ly in a mar­ket­place with increas­ing competition: 

  • Many key posi­tions, such as head of oper­a­tions, sales and mar­ket­ing and human resources, were vacant. This increased the man­age­ment band­width for directors. 
  • Due to a lack of strat­e­gy and ana­lyt­ics func­tion, the com­pa­ny is lim­it­ed in its abil­i­ty to iden­ti­fy new oppor­tu­ni­ties and improve its top and bottom-line performance. 
  • The company’s lack of research and devel­op­ment team placed it in dan­ger of falling behind more inno­v­a­tive com­peti­tors that can come up with new prod­ucts faster. 
  • There was also no sup­ply chain func­tion and sales team that is respon­si­ble for han­dling cor­po­rate cus­tomers. This increased costs and result­ed in a low vol­ume of sales from cor­po­rate customers. 
  • There was no sys­tem to effec­tive­ly mea­sure the per­for­mance of employ­ees across the organ­i­sa­tion. This did not pro­mote a proac­tive or performance-oriented culture. 

This meant that there was a seri­ous need to recruit new tal­ent. How­ev­er, recruit­ment efforts were ham­strung by a lack of a prop­er recruit­ment sys­tem, which led to high lead times. 

An organ­i­sa­tion’s struc­ture is the “glue” that brings busi­ness process­es, sys­tems and cul­ture to life and can give it a com­pet­i­tive advan­tage. How­ev­er, the com­pa­ny’s inef­fi­cient struc­ture was putting it at risk of falling behind their more future-ready competitors. 

What we did 

The goal of the trans­for­ma­tion pro­gramme was to enhance the com­pa­ny’s capa­bil­i­ties and cre­ate a lean­er organ­i­sa­tion­al struc­ture that enables trans­paren­cy and efficiency. 

We start­ed by under­stand­ing the sta­tus quo in the com­pa­ny and then iden­ti­fy­ing the company’s vision for the next five years. We then trans­lat­ed it into a roadmap to dri­ve the vision: 

Designed a new organ­i­sa­tion structure 

We iden­ti­fied key design dri­vers for the organ­i­sa­tion, and then eval­u­at­ed sev­er­al struc­tures using a frame­work based on para­me­ters cov­er­ing rev­enue, qual­i­ty and part­ners. The finalised func­tion­al struc­ture was select­ed to opti­mal­ly sat­is­fy the company’s future needs. 

Cre­at­ed clar­i­ty in job roles 

Around 86 job descrip­tions were pre­pared after a detailed analy­sis and inter­views with key per­son­nel. This pro­vid­ed clar­i­ty on roles across the organ­i­sa­tion and ensured accountability. 

Installed per­for­mance measures 

To ensure that the organ­i­sa­tion is future ready, we iden­ti­fied KPIs by using a bal­anced score­card for­mat to mea­sure and improve performance. 

Installed recruit­ment process­es and systems 

Sys­tems and process­es were devel­oped and installed for recruit­ment, lead­ing to improved lead times. 

Recruit­ed for the right skillsets and talent 

A recruit­ment dri­ve was ini­ti­at­ed to fill gaps in the organ­i­sa­tion struc­ture. This includ­ed man­age­r­i­al, strate­gic and lead­er­ship roles. 

Results 

With the new key per­son­nel, organ­i­sa­tion struc­ture and performance-oriented cul­ture, the com­pa­ny is now oper­at­ing more pro­fes­sion­al­ly, is more pro­duc­tive and bet­ter pre­pared to meet the future chal­lenges of a demand­ing busi­ness environment. 

What the client said 

“Human Resources is the back­bone for the growth of any com­pa­ny. Renoir Con­sult­ing has helped us not only to design a future-ready struc­ture but has also installed the sys­tems and process for recruit­ment and hired the key per­son­nel who could dri­ve the organ­i­sa­tion to greater heights.” 

— Man­ag­ing Director 

Share This Case Study

How We Can Help

Related Industry

Connect with us

Let us work with you to achieve exceptional results.

Share this case study

Other case studies

Oper­a­tional Excellence

Case Studies

2022/06/13
A phar­ma­ceu­ti­cal com­pa­ny cre­ates a cul­ture of productivity

Oper­a­tional Excellence

Case Studies

2022/06/13
A health­care organ­i­sa­tion dis­cov­ers $10 mil­lion in opportunities

Oper­a­tional Excellence

Case Studies

2022/01/26
A min­ing com­pa­ny reduces costs after improv­ing oper­a­tional efficiency

Case Studies

Oper­a­tional Excellence

A phar­ma­ceu­ti­cal com­pa­ny cre­ates a cul­ture of productivity
13 Jun 2022

Case Studies

Oper­a­tional Excellence

Mine Oper­a­tions – Reduc­ing Wait Time
06 Jan 2022

Case Studies

Imple­men­ta­tion

A util­i­ties com­pa­ny improves pro­duc­tiv­i­ty and saves costs
13 Jun 2022